Rebrand + Web Design

Woof. Play. Eat.

Web Design, UI/UX

Working Title Food Group

Year 2025

Studio Elysium Marketing Group

Client Woof. Play. Eat.

My Role Branding + Web Design

The Project:

Woof. Play. Eat. is a dog-friendly bar and restaurant in Portland, Maine. I led a brand refresh by refining their logo and developing a cohesive design system with new fonts, colors, and visual elements. I also designed and built their website, capturing the brand’s playful, welcoming nature while improving usability and mobile responsiveness.

|  Brand Refresh

The brand refresh for Woof. Play. Eat. included an updated color palette designed for better visibility for dogs and a playful new type system to match the bar’s friendly, casual vibe. Brand inspired visual elements were also introduced to bring personality and cohesion to the brand across digital and print materials.

|  Website Design

I designed a custom website for Woof. Play. Eat. that brings the brand’s playful, dog-friendly personality to life through the bands bold typography, vibrant colors, and lively photography. The design reflects the fun, casual atmosphere of the bar while creating a cohesive visual experience across pages and screen sizes.

|  Website Design

I designed a custom website for Woof. Play. Eat. that brings the brand’s playful, dog-friendly personality to life through the bands bold typography, vibrant colors, and lively photography. The design reflects the fun, casual atmosphere of the bar while creating a cohesive visual experience across pages and screen sizes.