Commercial Spot

Living Proof Hair Care

Commercial Spot

Living Proof PHD

Year 2018

Studio Ringling College of Art + Design

Client Living Proof Hair Care (student project)

My Role Copywriting + Co-Director

Collaborators Storyboards: Asunta Rossi & Kim Balacuit Producer: Chandler Howard Director: Gui Cohen & Asunta Rossi Director of Photography: Josh C. Webb 1st AC: Derek Donley Production Design: Gui Cohen Art Director: Stefan Gerhaeusser Editor: Michael Cairo Gaffer: Taylor Merriman Key Grip: Joey Correa 

The Project:

We created this spot for Living Proof Hair Care's line of dry shampoo called PHD (perfect hair day). I originally wrote this commercial spot for a senior copywriting class at Ringling College of Art + Design and was chosen by the Film Department to be one of two students to turn their scripts into a reality.